Provider rules

Lead data-use & provider standards

Permitted use

Use a supplied lead only to evaluate and respond to the specific request for which it was provided and to maintain reasonable records of that requested relationship.

Not permitted

Do not resell, broker, publish, enrich for unrelated profiling or add supplied leads to unrelated marketing lists.

Security

Restrict access to people who need the information for the response, use reasonable safeguards, and delete/de-identify unused copies when no longer reasonably needed.

Animal-care responsibility

Providers must independently maintain permits or qualifications that apply to their establishment/service model and use appropriate animal-care and handling practices. Do not treat a lead as permission to make unrelated marketing contact.

Quality controls

Routing may consider geography, capability, availability, response performance and fit. Providers may be paused or removed for complaints, non-response, inaccurate claims, privacy/security concerns or regulatory risk.